This chart shows that 22% of IoT companies plan to increase

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Combine this with: SEO-optimized YouTube videos and blog content Paid boosts of influencer content on LinkedIn and TikTok Organic shares across newsletters and online communities Also, tone and format matter. Even in B2B, a friendly voice and relatable visuals—especially for connected tech influencer marketing—can make complex systems easier to trust. How to Do Influencer Marketing for IoT Companies? Getting this right matters. One wrong match, and your content could misfire. Here’s how to launch smarter, not just louder. Step 1: Influencer Discovery & Selection Skip the follower count race. Instead, look for: Technical know-how High engagement in IoT spaces Audience fit (B2B or consumer) Step 2: Set Clear KPIs Focus on actions, not just likes: Demo bookings Product trials Traffic to IoT product pages Step 3: Choose Campaign Formats That Work Product Launches: Ideal for high-impact visibility Integration Series: Perfect for showing compatibility and use cases Educational Explainers: Best for trust-building and onboarding Keep in mind: 22% of IoT-focused companies planned to increase their influencer budgets by 10% or more in 2024.


Make those budgets count. IoT Budget Increase Plans for 2024 alt="IoT influencer marketing" Data Source: IoT Analytics – 2024 Description: This chart shows that 22% of IoT companies plan to increase their influencer budgets by more than 10%, indicating rising demand for smarter, measurable campaigns. Visual Content for IoT Promotion: What Works Now Seeing is believing—especially in IoT. From hardware to dashboards, visual content for IoT promotion is essential. But not just any visuals. You need clarity, functionality, and real-life context. Here’s what works best: Real-world demos: Smart homes, manufacturing lines, wearable health tech AR/VR simulations:





Visualizing those benefits—through clean UI demos and animations—helps close the knowledge gap. Preferred Content Formats in IoT Influencer Marketing alt="IoT influencer marketing" Description: Visualizes the most effective content formats used in campaigns: Video Tutorials – 35% AR/VR Demos – 25% Product Launches – 20% Explainers – 20% Measuring ROI of Influencer Marketing for IoT Let’s face it.Help audiences “experience” your product before buying Before/after breakdowns: Show how your solution reduces downtime, energy use, or costs According to Precedence Research, software and device management are the fastest-growing IoT segments.